Innovative propriety software “Marketing Operations Tracking System” transforms the client submission process in the life sciences communications industry.
UPPER SADDLE RIVER, N.J.–(BUSINESS WIRE)–PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named Marketing Operations at Health & Wellness Partners, LLC (HWP) one of the most innovative Divisions of 2019, for its proprietary software known as the Marketing Operations Tracking System (MOTS).
The world of life sciences communications involves tight deadlines, last-minute modifications, and a robust review process to ensure regulatory compliance of a multitude of pieces. As a result, HWP developed MOTS, which streamlines and standardizes the submission processes between the company’s department functions and any client system.
“In our industry, content submission processes grow more complex every year, while timelines remain immutable,” stated Jani Hegarty, HWP President. “Our proprietary MOTS software has enabled us to refine our approaches to meet this challenge.”
MOTS clearly outlines submission criteria for materials, reduces the time it takes to request codes and submit pieces, and provides an additional layer of quality control. The status of client pieces are housed in one secure location, which simplifies the tracking process. User-friendly and easy to navigate, MOTS can be amended to add new clients, products, and submission parameters as needed.
Marketing Operations’ MOTS was selected as part of PM360’s 8th Annual Innovations Issue published each December. This comprehensive overview of the year’s most innovative achievements helps other companies in the industry to find potential partners and offerings that can help them advance healthcare and life sciences. PM360 received hundreds of submissions from across the healthcare and life sciences industries. The editorial staff evaluated each submission and selected their picks for the most innovative.
All of this year’s selections can be found at: www.pm360online.com/pm360-presents-the-2019-innovators.
Founded in 2005 with a handful of employees, HWP now employs a staff of more than 120. The company offers the life-science industry excellence in strategic consulting, tactical planning, enduring materials, live events, digital solutions, and outcomes/metrics. More information about the company is available at www.hwpnj.com. You can also connect with HWP on LinkedIn (https://www.linkedin.com/company/hwpnj/), Twitter (https://twitter.com/HWPNJ), Instagram (https://www.instagram.com/hwpnj/), and Facebook (https://www.facebook.com/HealthandWellnessPartners/).
John Hegarty, Director, Marketing Operations
Health & Wellness Partners, LLC